But to comment on “Internet killed the MTV music video star” I think the opposite is true. The band Ok Go with their treadmill video received a lot of airplay on MTV and TMF due to their popular low budget video clip on YouTube. I think MTV is watching YouTube closely and they should.

And bands such as the Artic Monkeys became famous thanks to MySpace which hooked them up with record companies which are able to pay for their videoclips.

For me, Internet has killed the TV star, and I think that’s the case for many of the 20-35 cohort, at least people who use the internet socially or for any sort of media consumption. This is anecdotal, but often when I’m browsing MySpace profiles I see that on page after page, the line under Interests for Television has been completed with something like “TV-free since 2003,” “TV makes you stupid,” “sucks,” “is what?” “turn off,” etc. I know a ton of people who don’t have a TV in their household, or if they do, they only use it for watching movies. I don’t have any hard evidence to show that this is related to the abundance of similar content you can get online (after all, American TV really *does* suck, by and large), but I doubt they’re unrelated.

So Internet killed the MTV music video star, might have been more appropriate.