Comments on: Nietzsches aphorism as a new web tool http://mastersofmedia.hum.uva.nl/2007/10/15/nietzsches-aphorism-as-a-new-web-tool/ Research Blog Masters of New Media Mon, 13 Feb 2012 14:47:22 +0100 http://wordpress.org/?v=2.9.2 hourly 1 By: 640-802 exam http://mastersofmedia.hum.uva.nl/2007/10/15/nietzsches-aphorism-as-a-new-web-tool/comment-page-1/#comment-147055 640-802 exam Tue, 09 Feb 2010 05:28:46 +0000 http://mastersofmedia.hum.uva.nl/2007/10/15/nietzsches-aphorism-as-a-new-web-tool/#comment-147055 From this perspective, the blogosphere, and indeed the entire link-denominated Web, is not a machine for exposing the truth but rather one for hiding it. For Google, and for its users, the unlinkable does not just lack value; it doesn't exist. The overriding goal, for bloggers and other purveyors of online content, is the creation of the linkable, the link-worthy: that which will immediately attract approval or disapproval, that which is easily assimilated. Bloggers break the mass media bauble, then spend all day in the nursery playing with the shards. Lovink guotes Baudrillard: "If there was in the past an upward transcendence, there is today a downward one. This is, in a sense, the second Fall of Man Heidegger speaks of: the fall into banality, but this time without any possible redemption." A rephrasing: Does truth begin where the long tail ends? From this perspective, the blogosphere, and indeed the entire link-denominated Web, is not a machine for exposing the truth but rather one for hiding it. For Google, and for its users, the unlinkable does not just lack value; it doesn’t exist. The overriding goal, for bloggers and other purveyors of online content, is the creation of the linkable, the link-worthy: that which will immediately attract approval or disapproval, that which is easily assimilated. Bloggers break the mass media bauble, then spend all day in the nursery playing with the shards. Lovink guotes Baudrillard: “If there was in the past an upward transcendence, there is today a downward one. This is, in a sense, the second Fall of Man Heidegger speaks of: the fall into banality, but this time without any possible redemption.”

A rephrasing: Does truth begin where the long tail ends?

]]> By: No http://mastersofmedia.hum.uva.nl/2007/10/15/nietzsches-aphorism-as-a-new-web-tool/comment-page-1/#comment-85945 No Tue, 03 Jun 2008 20:20:18 +0000 http://mastersofmedia.hum.uva.nl/2007/10/15/nietzsches-aphorism-as-a-new-web-tool/#comment-85945 Very interesting stuff Very interesting stuff

]]> By: Ryleezp http://mastersofmedia.hum.uva.nl/2007/10/15/nietzsches-aphorism-as-a-new-web-tool/comment-page-1/#comment-78997 Ryleezp Wed, 19 Mar 2008 02:49:44 +0000 http://mastersofmedia.hum.uva.nl/2007/10/15/nietzsches-aphorism-as-a-new-web-tool/#comment-78997 Interesting text., dude Interesting text., dude

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