Author Profile

  • Andrei Florian
  • Url: http://web314.blogspot.com
  • Posts: 6
  • About the user: I'm a former Bucharest based PR professional with a BA in PR and Communication Science. Currently located in Amsterdam, I am exploring the impact of New Media on the corporate environment at the UvA New Media MA.

Author Archive

Fleet Commander Neusa talks about EVE Online

Andrei Florian | 01 November 2011, 11:14 pm | 2 comments | tags: , , ,

In her 2010 TED speech Jane McGonigal states that on average we invest 3 billion hours weekly playing online games. Also, Nick Yee (2006, 70) estimates that the MMORPG player spends on average 22 hours a week playing the game. Considering that this player has an average of 26, it can be argued that they have…

City Vibes Project – A heartbeat of the city based on its BPM

Andrei Florian | 01 November 2011, 12:23 pm | tags: , ,

We choose our music to best fit our mood, our spirit or our activities. We use it to celebrate our victories, to soothe our pain or to give us energy when we are feeling down. This is why ensuring that we can take our music everywhere with us has become one of the objectives of technological development. Building on these…

App Review: PhoneGuard. Keeping Parents and Beliebers Happy

Andrei Florian | 11 October 2011, 11:59 pm | 1 comment | tags: , , ,

Designed with the noble purpose of preventing deadly traffic accidents caused by the distraction of texting while driving, the Phone Guard – Drive Safe application is in fact one new media watchtower for parents and employers to servile teenagers and employees.

This summer, Justin Bieber set out to be the saviour of teenage drivers everywhere by endorsing together with…

You ‘like’, you pay! – Do Social Network Services Users Consciously and Willingly Give Up Their Right for Privacy?

Andrei Florian | 08 October 2011, 10:23 am | tags: , , , , ,

Facebook faces more and more scrutiny over its user privacy issues, but do people willingly trade privacy as a commodity for using Social Network Services (SNSs)? Would they prefer to pay a certain fee in order to prevent surveillance activities and data mining processes, if they had this opportunity?

There have been extensive debates over the new Facebook features announced…

Book Review: Alternative and Activist New Media by Leah Lievrouw

Andrei Florian | 22 September 2011, 11:55 am | 1 comment | tags: , , , , , , ,

Drawing on the works of David Bolter and Richard Grusin and their seminal work – “Remediation: Understanding New Media”, Leah Lievrouw analyses in ‘Alternative and Activist New Media’ (Polity Press, 2011) a series of new media activism practices. Offering a wide set of study cases and examples of such…

Jack in the Box: Digital Activism and Corporate Reputation

Andrei Florian | 14 September 2011, 11:15 am | 11 comments | tags: , , , , ,

The recent case of Jack the Cat going missing on an American Airlines flight has seen its fair share of attention in both new and traditional media. But what are the reasons behind AA’s relentless efforts to cope with digital activism?

It started when American Airlines lost Karen Pascoe’s cat Jack on a flight to L.A. from…