Author Profile

  • Hania Piotrowska
  • Url: http://addictedtodigital.wordpress.com/
  • Posts: 7
  • About the user: My New Media interest grew out of studying Media Studies and Marketing during my undergraduate education at Maastricht University. After obtaining my Bachelor's degree I took a year off to work at a Public Relations company in Warsaw, Poland. This is where I had a possibility to Media Studies with Marketing, as the company's PR projects were executed mostly online. Using Internet platforms like blogs, Facebook, flicker and such to create a company's image was a really interesting experience and I think I'd like to further explore possibilities of combining New Media with marketing.

Author Archive

The elitist in Andrew Keen, the elitist in me

Hania Piotrowska | 04 January 2010, 5:19 am | 2 comments | tags: , ,

Who doesn’t like to listen to Andrew Keen talk? Perhaps his most famous appearance was made on the Colbert Report, where he had an interesting exchange of opinions with Colbert about whether or not the Internet is worse than the Nazis. Keen is known for his “elitist” approach to the Internet and claims that the democratization…

eComm conference 2009

Hania Piotrowska | 04 November 2009, 12:43 pm

Last week I participated in the eComm conference (The Emerging Communications (eComm) Conference & Awards) in Amsterdam. Impressions? I’m impressed. For two reasons.

Firstly, I was impressed by the conference itself.

Reason 1

The organization was excellent. Moderation by Lee Dryburgh kept both speakers and audience (during question rounds) within…

If it’s not on Wikipedia, it doesn’t exist

Hania Piotrowska | 03 November 2009, 4:56 pm

Florian Brody is an internationally acclaimed digital media specialist with more than twenty years experience in electronic publishing in Europe and the U.S. He is the President of Brody Inc., a publishing company based in Los Angeles and Vienna that is dedicated to the emerging information society. With a background in linguistics and computer science, He teaches at…

“I’ve had the best breakfast ever” – say it using 14, 140 and 1400 symbols

Hania Piotrowska | 10 October 2009, 8:51 pm | tags: , , , , , , ,

Phatic communication is a term first used by anthropologist Bronisław Malinowski to describe a communicative gesture that does not inform or exchange any meaningful information or facts about the world. Its purpose is a social one, to express sociability and maintain connections or bonds. We can call it small talk.

Are words in Phatic Communion used primarily to

…

Become a Fan: Facebook marketing

Hania Piotrowska | 02 October 2009, 3:42 pm | tags: , , , , , ,

Facebook is smart. And they certainly are not a charity sale. In order to provide the thousands of employees with the great benefits and to keep on growing they’ll annoy their users just enough to make some money, but not enough that they migrate to The Next Big Thing. Facebook advertising is not all that obstructive. Even…

Are you a murderer according to Wikipedia?

Hania Piotrowska | 21 September 2009, 2:47 am | tags: , ,

In December 2005 BBC reported that “the free online resource Wikipedia is about as accurate on science as the Encyclopedia Britannica.” (1) The study of Wikipedia’s reliability was conducted by the British journal Nature which examined a range of scientific entries posted on both Wikipedia and  Encyclopedia Britannica. Few differences were found. The study…

Book review: UBERMORGEN.COM

Hania Piotrowska | 18 September 2009, 4:22 pm | tags: , , , ,

UBERMORGEN.COM might be always trying to combine some nice entertainment with very intellectual European subversive art, but God Christ, we need to relax sometime and sell Google ad space on eBay and write a book about it and sell that on Amazon and twitter everybody about it and be totally modern, postmodern and lostmodern (1).

…