Author Profile

  • Hanneke Mertens
  • Url: http://hannekemertens.nl
  • Posts: 7
  • About the user: My name is Hanneke Mertens and I am currently busy combining studying for the MA New Media and working at Capgemini. I am trying to keep my focus on social media, design, marketing and usability in my study and work. But there is so much more what gets me interested, especially since I started my Master at the UvA. For two years I have been working at Capgemini where I have done a lot of project management assistant roles, currently I am working as content manager for BNP Paribas. It was quite interesting for me to start working in business. Before I started working there ,I finished the Master Controlling Creative Design at the PSAU (UU). In this study I developed a videogame with a team of game designers and did an internship at the European Culture Foundation. Definitely more idealistically and creative than business life. That’s why I am happy to study again. For now, I think and feel that I have the perfect combination, studying and getting my curiosity gratified but also working and being a bit more pragmatic.

Author Archive

What is in your bag or what have you wore today?

Hanneke Mertens | 30 October 2010, 6:54 pm | tags: , , , ,

A very popular group on Flickr is the “What is in your bag group”, where 10722 photo’s are placed of bags and its content and around 19500 flickr- users are a member of this group. When you are a member of the group you can add your own picture and join discussions with topics that have titles such as: Does anyone not have a Moleskine or an Ipod, or Do I ask too much of bags?

Fashion is on the street: Fashion bloggers seated front row

Hanneke Mertens | 17 October 2010, 7:51 pm | 12 comments | tags: , , , , ,

Something has changed in the fashion industry. Since 2002 blogging about fashion started and has become more and more popular. In 2003 fashion blogger Kathryn Finney of the Budget Fashionista was invited to the New York Fashion Week. A year later Fashiontribes was being invited and seated forth row at shows like Bill Blass. In 2008 Tina Craig and Kelly Cook of BagSnob.com were seated second row at shows like Diana von Furstenburg and Oscal de la Renta. In 2009 famous fashion bloggers were seated front row, even a 13 year old blogger named Tavi Gevinson could be found front row of shows like Marc Jacobs Rodarte and others.

Twitter: how it supports a fast spread of news

Hanneke Mertens | 15 October 2010, 7:39 pm | tags: , , , ,

Last summer we had the Carglass-Twitter-incident in the Netherlands, which was caused by three Twitter-users. Two of them posted some negative tweets about the Dutch company Carglass and used the #carglasszuigt, next to that the third user created a fake Twitter account in name of Carglass www.twitter.com/NL_Carglass. He used this account to react to the tweets sent by his friend.

My Wikipedia experience: Stewards, Moderators and Hitler

Hanneke Mertens | 04 October 2010, 12:27 pm | tags: , , ,

So, that’s why I thought I could easily handle this wiki-entry assignment. I started working on the translation of the page of the European Culture Foundation. While doing this I received an email that there was to much english text for a dutch wikipedia entry. I never received this email whenever working on the corporate wiki, so I thought: let’s continue and see what happens. So, I did and the consequence was that my page got removed.

Shift in power

Hanneke Mertens | 27 September 2010, 3:24 pm | 1 comment | tags: , ,

If you google “social media” or “social networksites” you will receive tons of links. Everybody seems to use social networksites and you need to be involved soon. Most of the links use a kind of paranoia, to make you aware of how you are left out if you are not using social media. Next to those kind of links, which are focused on private users, we find a lot of links for corporate institutions. Most of them are also based on a certain kind of paranoia. The basis is that if you as a business don’t do something with social media, you will lose customers to companies who do use it.

Book review: Uncorporate Identitity

Hanneke Mertens | 19 September 2010, 7:21 pm | tags: , ,

Welcome to Europe shows us a picture of a painted sun in red, yellow and black colors. This logo was created by the Spanish artist Joan Miró in 1980. This logo, or brand had as main purpose to reposition Spain as a welcoming and vibrant destination for tourists. On the following page we see logo’s of other nation-states which remind us of the Spanish one. They have the same loosely font, an image of the sun and the use of primer colors. The book “Uncorporated Identity “concludes that these adoptions lacked the artistic signature and became steered by the hand of the branding industry. Next it shows us how these national brands resemblance the logo’s of IT-firms, which use the same full-color spectrum. Even the European Union chose a logo with loosely font and primer colors:

New Media and Marketing

Hanneke Mertens | 16 September 2010, 11:48 am | tags: , ,

Since the rise of use of new media, marketing departments seem to be stressed out because they don’t know how to handle this new medium. Should they invest? How, where and how can they measure the effects? Companies don’t want to stay behind, but also don’t know what to do. Is twitter the new way to go? Or is creating…