Yahoo! will soon pull the plug on the once-famous GeoCities.com. The passing of this iconic Internet site is interesting for two reasons. Firstly, GeoCities (and its competitors like Tripod and Angelfire) were an important catalyst for the development of a World Wide Web with massive user-generated content. Secondly, Yahoo!’s incompetent handling of the GeoCities franchise gives interesting pointers about how online consumers will vote with their feet and abandon a once popular site when its terms of service are no longer to their liking.
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