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On June the 10th of this year the Amsterdam startup Roamler launched their free iPhone-app bearing the same name. Roamler challenges its ‘Roamlers’, the name for the users of the app, to complete certain tasks on assigned locations using their iPhones and in doing so earn cash as well as experience points and badges. With these
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In today’s highly competitive market companies are increasingly turning to look at how to best attract one of their most valuable resources: people (Wilson and Sayers, 1997). Facing the troubles concerned with the phenomenon of ‘jobhopping’, the tendency of young professionals to switch jobs at a higher rate than previous generations (Leader-Chivée & Cowan, 2008), companies feel the
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What do YouTube, Wikipedia, IMDB, Tripadvisor, Linux, iStockphoto and Firefox all have in common? They exist through the collective efforts of millions of ordinary users like you and me. The strategy behind the success of these websites is crowdsourcing: “the act of taking a job traditionally performed by employees and outsourcing it to an undefined, generally large…
Ever since I was young I was fascinated by media and in particular the way advertising, when executed well, could influence people. After finishing my high school the promise of someday working in the advertising business got me to sign up for the bachelor Communications science at the University of Amsterdam. Though not my initial motivation for choosing this study, while I was learning more about the different media I found myself, at the backdrop of a quickly changing media landscape, more and more pulled to new media.