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Get to know your MoM…

Get to know your MoM…

As new media students most of us are leading frequently updated online lives through social media. At the same time we encounter a substantial amount of research pointing to possible dangers concerning issues of privacy and identity that are...
By Leander Roet on 10/29/11 0
2012: An Offline Year for Bram van Montfoort

2012: An Offline Year for Bram van Montfoort

Bram van Montfoort (’87) is an online man. He once started with a dial-up internet connection and egg timer to keep track of ‘online’-time, nowadays Bram is equipped with iPad, PC and mobile phone and can be followed on...
By Leander Roet on 10/27/11 3
App review: Roamler

App review: Roamler

On June the 10th of this year the Amsterdam startup Roamler launched their free iPhone-app bearing the same name. Roamler challenges its ‘Roamlers’, the name for the users of the app, to complete certain tasks on assigned locations using...
By Leander Roet on 10/09/11 2
Right man for the job: how LinkedIn is changing the way employees are recruited.

Right man for the job: how LinkedIn is changing the way employees are recruited.

In today’s highly competitive market companies are increasingly turning to look at how to best attract one of their most valuable resources: people (Wilson and Sayers, 1997). Facing the troubles concerned with the phenomenon of ‘jobhopping’, the tendency of...
By Leander Roet on 10/03/11 4
Book Review: Crowdsourcing, How the Power of the Crowd is Driving the Future of Business by Jeff Howe.

Book Review: Crowdsourcing, How the Power of the Crowd is Driving the Future of Business by Jeff Howe.

What do YouTube, Wikipedia, IMDB, Tripadvisor, Linux, iStockphoto and Firefox all have in common? They exist through the collective efforts of millions of ordinary users like you and me. The strategy behind the success of these websites is crowdsourcing:...
By Leander Roet on 09/18/11 0

Introducing myself.

Ever since I was young I was fascinated by media and in particular the way advertising, when executed well, could influence people. After finishing my high school the promise of someday working in the advertising business got me to...
By Leander Roet on 09/13/11 0