Author Profile

  • Sisi Yu
  • Url: http://yu-sisi.blogbus.com
  • Posts: 7
  • About the user: Yu Sisi, born in 1983, graduated in 2006 from Fudan University, and worked in Wieden + Kennedy Shanghai as copywriter since 2005. She talks less then she writes, writes less than she lives, and lives less than she thinks. After trying accessory design, marketing, and copywriting, she now gets into fiction writing. She loves movies, art, traveling, fashion, alcohol, money…and people. Everything inspires her. After all, universe is transformation and life is opinion.

Author Archive

Happy Bookmarking

Sisi Yu | 17 October 2009, 2:47 pm | 1 comment

Happiness is effective. Emotional states can be transferred directly from one to another among people in social life, while few people realize the same phenomenon applies to social networks. Out of this James H. Fowler from Department of Political science in University of California has published his research “The Dynamic Spread of Happiness in a Large Social Network” depicting his close observation on the humanities in SNS. Does it also apply for social bookmarking network?

We Are All In a show: Be a Mad Man on Twitter

Sisi Yu | 04 October 2009, 6:06 pm | 1 comment | tags: , ,

So here is the story. You log in your Twitter account and find one user named exactly as a character on one current TV episodes, then another, and another. Obviously they are not real, although they talk exactly as the roles you are familiar from the series. But who are they?

Is Wikipedia a Victim of Its Own Success?

Sisi Yu | 28 September 2009, 8:26 pm | tags: ,

Early in 2007, something strange happened: Wikipedia’s growth line flattened. People suddenly became reluctant to create new articles or fix errors or add their kernels of wisdom to existing pages…

Fakebook on Facebook

Sisi Yu | 27 September 2009, 10:36 pm | 4 comments | tags: , , , , , ,

Fake is not necessarily referring to anything bad here. Basically they are real people with a fake or virtual identity. They are like actors on the Internet instead of movies or TV episodes. They have certain characters with their stories and lives. She or he is on Facebook with everything we have: name, information, friends, status update, photos, videos… However, very possibly, their profiles are accessed and controlled by a PR guy or a creative team from advertising agencies.

Does Wikipedia bore you: from Visual Flaw to Limitation

Sisi Yu | 19 September 2009, 10:59 pm | 8 comments

Wikipedia is widely known as an online text dictionary. At the same time visuals are hardly used.

Though Wikipedia is now publishing its beta version, which offers relatively more modern interface, it is far from engaging the rest of the world to join the wonderful journey of sharism.

Is Wikipedia forcefully going against the trend? They seem to have reason to go.

A Review of: Mapping E-Culture, Navigating E-Culture, Walled Garden

Sisi Yu | 17 September 2009, 1:18 am | tags: , , , , , ,

Mapping E-Culture, Navigating E-Culture, and Walled Garden, the three books coming along in a box, picture the general look of the electronic scenery we are in through the decade. Besides interviews to several key influencers, research essays and some recent projects as showcase, it also documents an international conference on communities and networks in the post-web 2.0 era.

So firstly what is Culture 2.0?

Nike: Just Do Digital

Sisi Yu | 05 September 2009, 11:38 am | 6 comments | tags: , , , , , ,

“We don’t do advertising any more. We just do cool stuff,” says Pestridge. “It sounds a bit wanky, but that’s just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need to become part of people’s lives and digital allows us to do that.”