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Daria Koreniushkina

I graduated from Saint-Petersburg State University of Telecommunications with a degree in Public Relations in 2011. Meanwhile, I started my professional career when being a student as a project manager at the advertising agency. At that time I also had some sort of hobby: during the holidays I worked as a group leader at children camps. My experience in this sphere helped me to launch a web startup incamp.ru in May, 2011. It is the first online service for booking children camps in Russia. Working on it, I clearly understood that effective management in new media business demands not only practical skills but also deep knowledge of new media theories and research methods. That is why now I study at the University of Amsterdam at MA New Media and Digital Culture.

Moreover, our company organized the first Parenting Conference in Saint-Petersburg in September, 2011. Now I understand that this project can have a significant impact on parents’ competency. In my country the problem of parents’ competency affects the upbringing and education of young generation dramatically. And I want to contribute to this problem solving. So in February we opened Parenting Academy where educational events with the leading experts of Saint-Petersburg became regular and are rather successful. However, I believe that we have to use new media more effectively to attract attention of mass audience.

So my research interests lay basically in the field of e-commerce. Moreover, I am interested in new media audience behaviour and cultural differences of new media audience.
What do the web search engines “think” of the Pussy Riot case?

What do the web search engines “think” of the Pussy Riot case?

The Pussy Riot sentence has become the unprecendented event concerning the global resonance, compared to other news from Russia in the recent years. 86% of the world mass media have covered the Pussy Riot case, media monitor NewsEffector reports....
Stack Exchange: crowdsourcing at its best

Stack Exchange: crowdsourcing at its best

Have you ever asked a question on the Internet? Probably, yes. What platform did you use for this purpose? There are many options: Google, social networking sites or special Q&A sites like Yahoo! Answers. But can we always trust...
The experience of launching an online service in Russia and smart trust

The experience of launching an online service in Russia and smart trust

“Technique and technology are important, but adding trust is the issue of the decade” Tom Peters, business author Let’s play a game: try to find inappropriate word in a line. Bears, matryoshka dolls, vodka, Red Square, KGB, birch, e-commerce…...