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Luana Pascu

I am enrolled in the New Media MA at the University of Amsterdam. I have a BA in American Studies and Swedish and an Msc in Marketing and PR.
My area of interest is advertising I am very interested in how New Media can be used to increase brand awareness, develop online projects and online advertising. At the same time, I am also interested in social media and how they facilitate crime and identity theft.

http://luanapascu.wordpress.com/
Interview with A-list Romanian blogger Zoso

Interview with A-list Romanian blogger Zoso

This is an interview with blogger Vali Petcu, more known on the Romanian market as Zoso. In Romania, Zoso is considered one of the “A-list bloggers” and has been writing the most read blog for the last six years....
Mobile Application Review: Grindr. It’s a guy thing.

Mobile Application Review: Grindr. It’s a guy thing.

Since Facebook has gained such worldwide success, it was long overdue for gay people to have their own social network. Joel Simkhai made their wish come true and created Grindr. I have to admit, I first found out about...
How Do Facebook and Technology Influence Child Behavior?

How Do Facebook and Technology Influence Child Behavior?

When I was growing up in the early 90s there was no such thing as social media. We had never heard of Facebook, Twitter, Hi5, Google+ or MySpace, reason for which we spent all of our free time interacting...

Save my Wiki!

I never thought one Wikipedia entry could go as wrong as mine has. Although it was quite easy and interesting to write such an article, keeping it turned into a true challenge. Yet, I am sad to say, it...
Book Review: The Secret War Between Downloading and Uploading. Tales of the Computer as Culture Machine by Peter Lunenfeld

Book Review: The Secret War Between Downloading and Uploading. Tales of the Computer as Culture Machine by Peter Lunenfeld

The Secret War Between Downloading and Uploading. Tales of the Computer as Culture Machine is a brilliant piece written by UCLA professor and digital media theorist Peter Lunenfeld, in which he sets out to explain his envisioning of the...

True Blood invades virtual reality

The development of new communication means in recent years has turned into a genuine PR and advertising opportunity. The rise of the Internet together with the changes in the behavior of the media consumer triggered a special interest in...