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Dirty Greenwashing: How two apps cash in on the conscious consumer trend

Dirty Greenwashing: How two apps cash in on the conscious consumer trend

Hashtags like #cleanbeauty, #nontoxicskincare and #greenbeautyproducts are circling popular social media platforms, displaying a recent development of the beauty industry towards cleaner, more ethical products. Rooted in consumers’ “frustration over regulatory oversight of cosmetics and personal care products” (Wanner...
Me, myself and my Apple Watch: how wearable tech is becoming our health assistant.

Me, myself and my Apple Watch: how wearable tech is becoming our health assistant.

Wearable devices that monitor our health are not exciting anymore, and one could even say they are mainstream. In fact, according to the research by Business Insider, more than 80% of respondents are willing to wear one (Phaneuf). Yet,...