Technology should be centered around a meaningful experience: understand behaviour not technology, think people instead of device and. Don’t make products, make experiences. Like Huxley said, “to give organizations precedence over persons is to subordinate ends to means.” Technology changes fast, but people do not. The fun part does not happen in the device, but on the road from the screen towards the mind. The challenge is to understand the user’s motivations; what drives him or her, culturally and psychologically? People often don’t know what they want until you show it to them.


My main ideas involve developments in new media technology and I am particularly interested in how new media is inherent to new ways of communicating, to what extent that requires and generates new kinds of data and how this can be used to improve relations between people. I like the challenge of difficult problems and to act as an idea catalyst /

http://www.philipman.net