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Ronen Shay

Ronen Shay is a doctoral candidate completing his final year of Ph.D. studies in Mass Communication at the University of Florida, under the supervision of Dr. Sylvia Chan-Olmsted. His current research is focused on contemporary challenges in the field of media management and includes papers written on: windowed distribution strategies for substitutive television content, audience perspectives on the perceived quality of pure play distribution, factors affecting tablet adoption, the relationship between social media metrics and brand equity, and factors affecting cable television churn. He has presented his research at the 2013 AEJMC National Conference in Washington D.C., the University of Zurich’s 2014 Evolution of Media Branding Conference, the 2014 AEJMC Southeast Colloquium, the 11th World Media Economics and Management Conference in Rio de Janeiro, and the 2014 AEJMC National Conference in Montreal, Canada.

Ronen was awarded the Second Place Student Research Paper (2014) and Third Place Student Research Paper (2013) from the Media Management and Economics division of AEJMC, for his work on social media metrics and brand equity, and windowed distribution strategies respectively. In 2013, he was also an Outstanding International Student Award recipient at the University of Florida, for his academic performance. His accomplishments at the University of Florida are supported by an M.A. in New Media from the University of Amsterdam, and an Honors B.A. in Communications from the University of Toronto. Ronen’s professional experience includes project management roles at Rogers Communications, North by Northeast, and Random Sounds, a freelance concert production service co-founded by Ronen, that successfully served clients in the Greater Toronto Area from 2001-2005. Ronen Shay also holds professional certifications in project management (PMP) and digital communication.

http://www.ronenshay.com
The Missing Link: Google Alternatives

The Missing Link: Google Alternatives

“In the greatest leverage of the common user, Google turns traffic and link patterns generated by 2+billion searches a month into the organizing intelligence for a new economy.” – Kevin Kelly (Bruns 2008, 174) Whether users realize it or...
I Played Kinect, and I Liked It

I Played Kinect, and I Liked It

During my recent travels I came across a demonstration for the Xbox 360 Kinect in the Zurich Hauptbahnhof railway station. For those that don’t know, the Kinect is Microsoft’s latest peripheral for the Xbox 360 that allows gamers to...
Digital Comics: Not as Invincible as They Could Be

Digital Comics: Not as Invincible as They Could Be

As a Toronto born comic book fan, I’ve probably visited my local comic book shop, Cyber City Comix, once a week for the last fifteen years. Every Wednesday I would go by and pick up the latest issues of...
Educate Me in 140 Characters or Less

Educate Me in 140 Characters or Less

When packing your bag for school, make sure you have your lunch, books, and favorite Twitter client. The social network is making great strides as an academic tool, as more and more educators realize the benefit of fast, transparent...

A Canadian Wikipedia Adventure

When contributing to Wikipedia it is always best to stick to what you know. The concept behind the world’s largest online encyclopedia is that everyone has valuable accumulated knowledge that should be shared, on what is essentially a global...

The Customer is Always Right (or at least able to convince the Internet masses they are)

With the dominance of social networking, user generated content, and the ability to comment on just about anything, web 2.0 has changed the way consumers interact with corporations, especially when they are pissed off. Many corporations are performing the...
Book Review: Network Power – David Singh Grewal

Book Review: Network Power – David Singh Grewal

     Globalization is reintroduced to society in David Singh Grewal’s “Network Power”. A volume that contains so much information, it can easily be viewed as a contemporary globalization handbook. Grewal’s perspective is fresh and bold, albeit not empirically substantiated....

Television Viewership and IP Video: Adopting a New Business Model

“From 2007 – 2009, I coordinated website content and online initiatives for a community television station. In this time I was able to experience first hand the fear traditional television stations have of losing viewership to the Internet.” The...