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V Weydert

DUT in Advertising 2012 (France)
BA in Marketing 2013 (Ireland)
collaboration content curation cultural industries digital branding facebook application mobile applications music new media new media strategy participatory culture social network platforms social networks web 2.0
8tracks and web-radios: the contemporary music consumption is personal and social

8tracks and web-radios: the contemporary music consumption is personal and social

Since the growth of the Internet and its collection of interactive platforms and social networks, the cultural industry has turned a critical corner. This statement is especially true for the music industry in term of music creation and consumption,...
By V Weydert on 10/31/13 Comments Off on 8tracks and web-radios: the contemporary music consumption is personal and social
Flipboard: the tasteful social curation

Flipboard: the tasteful social curation

   News consumption has somehow taken a different path since the development of RSS feed, but how is it different? And why? Let’s look at this fairly recent application, Flipboard, to answer those questions. Flipboard is a free social...
By V Weydert on 10/07/13 Comments Off on Flipboard: the tasteful social curation
Facebook enhances the brand image in consumer minds

Facebook enhances the brand image in consumer minds

Facebook is becoming a marketing tool involved in the 2.0. strategy, itself involved in the global brand’s strategy. The 2.0. strategy draws on social networks, as a marketing medium, and has a bidirectional communication that calls for creativity, rigor and...
By V Weydert on 09/08/13 Comments Off on Facebook enhances the brand image in consumer minds