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“U can’t touch this!” – Does sense of touch is needed in online shopping experience?

“U can’t touch this!” – Does sense of touch is needed in online shopping experience?

In the last decade, consumer purchases behaviour has changed. The explosive growth of e-commerce generates the tendency to design immersive shopping environment. The most advanced interactive technology focuses on the visual improvement of cybershopping, such as creating a 3D...
The Strawberry Dress, a VIRAL cure for the pandemic?

The Strawberry Dress, a VIRAL cure for the pandemic?

Amidst a pandemic, worldwide lockdowns, in time of sweatpants and cancelled galas how did a sweet $490 strawberry dress become “the dress of the summer”? An examination of the prolific spread of the strawberry dress and how ‘viral’ objects...
“Checkout on Instagram”: Chance or risk for e-commerce businesses?

“Checkout on Instagram”: Chance or risk for e-commerce businesses?

Ever since Facebook purchased Instagram in 2012, the platform has not only grown from ten million active users to over one billion, but has also introduced a number of new features. Instagram Stories, live streams, television and shopping –...
Giving MLM’s a Makeover: Are Beauty Gurus Legitimizing LipSense?

Giving MLM’s a Makeover: Are Beauty Gurus Legitimizing LipSense?

YouTube influencers have become increasingly important to businesses in the last few years. Viewers are turning to them to know what’s hot and what’s not. But, “with great power comes great responsibility” and online influencers should take this into...
AI Algorithm as Personal Style Tracker

AI Algorithm as Personal Style Tracker

Design specifically with a GAN, to overcome fast-fashion and overconsumption What will happen when designers can exactly produce what consumers want and need? The generative adversarial network (GAN) founded by online shopping company Amazon can actually do this by...
“What’s mine is yours”; sharing a wardrobe with strangers online with The Nu Wardrobe

“What’s mine is yours”; sharing a wardrobe with strangers online with The Nu Wardrobe

Subletting a living space on Airbnb, sharing a car as mode of transportation with Blablacar or borrowing a stranger’s power drill for a couple of hours using Peerby has become a well-established and often used practice in 2017. Enter...
Authenticating Authenticity: Entrupy’s Use of Crowdsourcing and Data Mining to Authenticating Designer Bags

Authenticating Authenticity: Entrupy’s Use of Crowdsourcing and Data Mining to Authenticating Designer Bags

Alibaba’s Jack Ma caused quite the stir in 2016 when he noted that, “The problem is the fake products today are of better quality and better price than the real names… They are exactly the same factories, exactly the...
Can Google Search Solve the Most Topical Issue in Fashion Right Now?

Can Google Search Solve the Most Topical Issue in Fashion Right Now?

There’s one thing that most of us have in common: We all Google. So when the tech giant decides to break into the Fashion Industry, it seems to be providing an alluring set of qualities that deserve our attention....
Microsoft HoloLens: A jump into Augmented Reality

Microsoft HoloLens: A jump into Augmented Reality

Sci-Fi movies have teased the public for years with their in-movie holographic technology, which seemed, in our time, so far away. Think of holograms in the Star Wars movies and Tom Cruise’s home videos in Minority Report (2002). But...
The Apple Watch: Fashionable and Tangible

The Apple Watch: Fashionable and Tangible

Images of wearable computers range from 1940s detective Dick Tracy through to Michael Knight’s 80s wrist watch. The cartoon detective’s watch, in particular, has reached iconic status in the electronics community. As perhaps one of the strips most recognizable...
The BB.Suit: Wearable Tech as Fashion’s New Playground

The BB.Suit: Wearable Tech as Fashion’s New Playground

Borre Akkersdijk’s BB.Suit combines built-in technology with 3D printed fabrics offering an aesthetic approach to electronics that challenges the notion of wearable technology. This high tech jumpsuit is a collaboration between the University of Technology in Eindhoven, 22Tracks, CRISP,...
Duffy on Bowie – Foam

Duffy on Bowie – Foam

Review – Christoph Rauch & Gustavo López New album recently released, almost 50 years on the road. Simultaneous exhibitions sold-out over the world. 2013 is definitely David Bowie’s year. The chameleon artist, keeps surprising his fans and critics with...
Overview on the “I don’t know where I’m going but I want to be there” annual symposium

Overview on the “I don’t know where I’m going but I want to be there” annual symposium

On Saturday December 17th, The Museum of the Image (formally known as the Graphic Design Museum) organized a symposium about visual culture in Paradiso, Amsterdam. The symposium brought together a crowd of professional, students and industries from the fields...