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Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising

Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising

Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising Imagine walking around Amsterdam Centraal Station during the day. Feel the eyes of strangers coveting you, hear the sounds of the multiple vehicles whizzing by, see...
By Sushanth Shyamsundar on 09/24/18 Comments Off on Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising
Mission Control: The changing boundaries of control and ownership in the world’s biggest crowd funding success.

Mission Control: The changing boundaries of control and ownership in the world’s biggest crowd funding success.

The latest controversy surrounding the in development game Star Citizen, struck me as illustrative of the pitfalls and complexities of new forms of financing, and how they manifest the sunk cost fallacy in new, unexpected ways. It isn’t just...
By Tim Groot on 09/24/18 Comments Off on Mission Control: The changing boundaries of control and ownership in the world’s biggest crowd funding success.
Make-Up Metrics: The Downfall of the Beauty Community on Youtube?

Make-Up Metrics: The Downfall of the Beauty Community on Youtube?

Since its inception in 2005, YouTube has been host to an ever-expanding community of people looking to showcase their artistic and creative ideas on the platform. With over a billion hours of videos watched every day and with tools available...
By Erika Grimes on 09/23/18 Comments Off on Make-Up Metrics: The Downfall of the Beauty Community on Youtube?
Giving MLM’s a Makeover: Are Beauty Gurus Legitimizing LipSense?

Giving MLM’s a Makeover: Are Beauty Gurus Legitimizing LipSense?

YouTube influencers have become increasingly important to businesses in the last few years. Viewers are turning to them to know what’s hot and what’s not. But, “with great power comes great responsibility” and online influencers should take this into...
By Nicole Leeflang on 09/24/17 Comments Off on Giving MLM’s a Makeover: Are Beauty Gurus Legitimizing LipSense?
Been There Done That – Fake Your Way Around the World

Been There Done That – Fake Your Way Around the World

Nowadays our social media are everything. We’re constantly thinking about a witty comment to tweet, we’re on the lookout for picture perfect lattes to post on Instagram and our life events are instantly shared on Facebook. We live in...
By Lieke Kersten on 10/15/15 Comments Off on Been There Done That – Fake Your Way Around the World
AI: is it just buzz or is it really changing the web design world?

AI: is it just buzz or is it really changing the web design world?

“A.I. Websites. Build for Humans.”   It has been quite a while since the non-stop futuristic flashy banners began showing up on my browser. The Grid is an AI web-builder that will build a website for you in a couple...
By Izumi Otsuka on 09/16/15 Comments Off on AI: is it just buzz or is it really changing the web design world?
Invading Sonic Warfare: Sound, Affect and the Ecology of Fear

Invading Sonic Warfare: Sound, Affect and the Ecology of Fear

Sonic Warfare: Sound. Affect and the Ecology of Fear is a book written by Dr. Steve Goodman, who has a PhD in Philosophy, but to a whole group of people he might be  better known under his alias: Kode9,...
By Vincent Sloof on 10/31/13 Comments Off on Invading Sonic Warfare: Sound, Affect and the Ecology of Fear
We Are Dread: A Review of the Dread Exhibition at De Hallen, Haarlem

We Are Dread: A Review of the Dread Exhibition at De Hallen, Haarlem

    By Lani Shadduck & Lucy Chinen “Dread trembles in my pocket. Dread chirps incessantly. Dread flashes and bounces. Dread summons me a hundred times a day to pay attention to my phone or my laptop, and stiffening...
By Lani Shadduck on 10/09/13 Comments Off on We Are Dread: A Review of the Dread Exhibition at De Hallen, Haarlem
Facebook enhances the brand image in consumer minds

Facebook enhances the brand image in consumer minds

Facebook is becoming a marketing tool involved in the 2.0. strategy, itself involved in the global brand’s strategy. The 2.0. strategy draws on social networks, as a marketing medium, and has a bidirectional communication that calls for creativity, rigor and...
By V Weydert on 09/08/13 Comments Off on Facebook enhances the brand image in consumer minds
Getting real

Getting real

“We have lived through more than half a century of being constantly told that the future of food was artificial, the future of books, newspapers, medicine and school was virtual. And that we would soon deal entirely with computerized teachers...
By Patrycja Szumacher on 09/08/12 Comments Off on Getting real
Let’s talk iPhone? App-so-lutely!

Let’s talk iPhone? App-so-lutely!

The iPhone 4S In the advent of the “Let’s Talk iPhone” event, people were already looking for tutorials  in order to sync and back up all of the various apps they have gathered from the moment they “went apple,”...
By Jeroen Rijskamp on 10/05/11 Comments Off on Let’s talk iPhone? App-so-lutely!

Giving Away Free Digital Content: How Far Can You Go?

Giving away free content is nothing new. It has been around as part of business strategies for centuries. However, many online businesses are using free digital content as a means of getting attention and building their reputation. How far...
By Jorrit Schaap on 09/14/11 Comments Off on Giving Away Free Digital Content: How Far Can You Go?

Google’s Doodles: How transforming logo can empower a brand

I’m always get excited whenever I enter Google’s page and there’s an intervention in the logo – more or less expressive – featuring a holiday, birthday or something totally new to me with drawings, videos, games or interactive animations....
By Juliana Paiva on 09/11/11 2

Raising awareness on Product Placement

Advertising is everywhere. From print ads in magazines and billboards, pop ups and spam on Internet, or commercials on television, it is virtually impossible not to see advertisements in daily life. Some researchers even say that we see on...
By Clément Adam on 09/11/11 Comments Off on Raising awareness on Product Placement
Digital Comics: Not as Invincible as They Could Be

Digital Comics: Not as Invincible as They Could Be

As a Toronto born comic book fan, I’ve probably visited my local comic book shop, Cyber City Comix, once a week for the last fifteen years. Every Wednesday I would go by and pick up the latest issues of...
By Ronen Shay on 10/18/10 Comments Off on Digital Comics: Not as Invincible as They Could Be
E = Media Combinations2: The survival of the fittest

E = Media Combinations2: The survival of the fittest

Every old medium was once new. And when something gets old we’ve got to search for a way to give it its old glance back. The printed book was once a new medium. It was revolutionary, groundbreaking. But today...
By Chris Hoogeveen on 10/13/10 3
Will Wikipedia end the disregarding of Swedish artist?

Will Wikipedia end the disregarding of Swedish artist?

Swedish singers are often disregarded. They won’t make it out side the Swedish borders. What happened there? Did publicity fall short? Didn’t MTV pick it up? Or is there some other reason why Swedish musicians mostly don’t appear on...
By Chris Hoogeveen on 09/27/10 2

The Customer is Always Right (or at least able to convince the Internet masses they are)

With the dominance of social networking, user generated content, and the ability to comment on just about anything, web 2.0 has changed the way consumers interact with corporations, especially when they are pissed off. Many corporations are performing the...
By Ronen Shay on 09/26/10 2

The Whole Truth and Nothing But……Or Not?

I keep hearing that consumers demand transparency in advertising campaigns. We don’t want advertising companies to promise us one thing, and end up doing another. What else is new? Especially with the rise of online advertising and the popularity...
By Mares Kahrel on 09/09/10 3
Recommendation vs Consumption in the social networks

Recommendation vs Consumption in the social networks

Chris Anderson, editor-in-chief of Wired Magazine published The Long Tail article in October 2004 to describe an statistic feature of some statistical distributions that affect to current and future business models. Since then, traditional marketing field has became totally...
By Susana Zaragoza on 09/26/09 1

A Review of: Mapping E-Culture, Navigating E-Culture, Walled Garden

Mapping E-Culture, Navigating E-Culture, and Walled Garden, the three books coming along in a box, picture the general look of the electronic scenery we are in through the decade. Besides interviews to several key influencers, research essays and some...
By Sisi Yu on 09/17/09 Comments Off on A Review of: Mapping E-Culture, Navigating E-Culture, Walled Garden

Nike: Just Do Digital

"We don't do advertising any more. We just do cool stuff," says Pestridge. "It sounds a bit wanky, but that's just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need...
By Sisi Yu on 09/05/09 6