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The Whole Truth and Nothing But……Or Not?

I keep hearing that consumers demand transparency in advertising campaigns. We don’t want advertising companies to promise us one thing, and end up doing another. What else is new? Especially with the rise of online advertising and the popularity...
By Mares Kahrel on 09/09/10 3

Become a Fan: Facebook marketing

Facebook is smart. And they certainly are not a charity sale. In order to provide the thousands of employees with the great benefits and to keep on growing they’ll annoy their users just enough to make some money, but...
By Hania Piotrowska on 10/02/09 Comments Off on Become a Fan: Facebook marketing

Facebook, Connecting and Controlling People

Facebook connects people. Not a very new phenomenon, but the amount of people using the social network increases every day and so does the amount of information people show and share with (too many?) others.
By ellen sluis on 09/28/09 Comments Off on Facebook, Connecting and Controlling People
Fakebook on Facebook

Fakebook on Facebook

Fake is not necessarily referring to anything bad here. Basically they are real people with a fake or virtual identity. They are like actors on the Internet instead of movies or TV episodes. They have certain characters with their...
By Sisi Yu on 09/27/09 4
Social Networking Sites and the Surveillance Society. (Study Review)

Social Networking Sites and the Surveillance Society. (Study Review)

Christian Fuchs was born in Austria in 1976 and is currently an associate professor at the University of Salzburg. He is mainly interested in Media and in Information society research and he's the author of many scholar papers and of...
By Margarida Fonseca on 09/13/09 3

Nike: Just Do Digital

"We don't do advertising any more. We just do cool stuff," says Pestridge. "It sounds a bit wanky, but that's just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need...
By Sisi Yu on 09/05/09 6

The Collision of Video & Print Media

I spent some time last year researching how proclaimed ‘internet television’ stations like Revision3 might or might not be remediating more traditional media like television. In other words; are they really doing something revolutionary or is it just plain-old...
By Joery Bruijntjes on 09/03/09 Comments Off on The Collision of Video & Print Media