New Media M.A. Research Blog | Media Studies, University of Amsterdam

Beyond-viral marketing, Nike just does it again

On September 3rd, 2018, Nike released their latest ad campaign to celebrate the 30th anniversary of their iconic ‘Just Do It’ brand. To the surprise of many, former NFL quarterback Colin Kaepernick was the face of the campaign. This...

By Molly Doell on 09/24/18 Comments Off

We fought the fight – and we’re still fighting- Wikipedia and Tek9.

So you’re thinking, ‘fight’… ‘battle’? What kind of nonsense is this guy stirring up? How can you fight Wikipedia? Good question. The only answer to that is yes, it’s possible, and most importantly, probable if you’re intending on making...

By Christopher Mead on 09/29/11 Comments Off

Daggering Wikipedia: How to increase the chance of having your Wikipedia article published?

When thinking of a subject to write about on Wikipedia, a couple of considerations crossed my mind. It’s easy to write about a scientific subject that isin line with Wikipedia’s core principles (NPOV, no original content and verifiability), but...

By Emina Sendijarevic on 10/03/10 3