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Everyone loves a good story: immersing the audience with transmedia storytelling

Everyone loves a good story: immersing the audience with transmedia storytelling

Simply going to the cinema and watching a film just doesn’t cut it anymore. We, the audience, want more. We want a sequel, we want to look forward to seeing that sequel, we want to discuss what might happen...
The Leonard Cohen Files: bridging the gap between artist and fans

The Leonard Cohen Files: bridging the gap between artist and fans

In 1993, legendary poet, singer and songwriter Leonard Cohen stopped performing and writing. He planned not to perform anymore. In 2008 an official announcement told the world he would return. At Leonard Cohen's personal request, the announcement was not...

The reign of Justin Bieber

We’ve all seen him, heard him sing or heard the likes and dislikes of other people talking about him: Justin Bieber. Personally I am not really a fan: if you told me half a year ago that I would...