Filter posts by:
Ceci n’est pas une Influencer;  the rise of ‘Virtual Influencers’ a fad or the future of online interaction?

Ceci n’est pas une Influencer; the rise of ‘Virtual Influencers’ a fad or the future of online interaction?

Not everything we see on the internet exists outside of our computers and in 2019 we’re not that easily fooled anymore, or so we think… Instagram influencer Lil Miquela truly seems like any other influencer these days; she has...
A.I. Influencers: Preaching to the Choir?

A.I. Influencers: Preaching to the Choir?

As virtual influencers are gaining popularity on social media platforms such as Instagram, an increasing amount of money is being invested into the development of so-called A.I. influencers. Will such influencers cause a shift in the relationship between different...
Influencer marketing: #Transparency over #ad

Influencer marketing: #Transparency over #ad

In other parts of the world it is already a well-established marketing technique; celebrity’s being paid to tweet, or post on Facebook and Instagram. However in “down to earth” Netherlands, this trend has just recently began to emerge. Social...