Ever since I was young I was fascinated by media and in particular the way advertising, when executed well, could influence people. After finishing my high school the promise of someday working in the advertising business got me to sign up for the bachelor Communications science at the University of Amsterdam. Though not my initial motivation for choosing this study, while I was learning more about the different media I found myself, at the backdrop of a quickly changing media landscape, more and more pulled to new media.
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