Techniques of power in branded data visualizations
Applying Foucault's idea of panoptic modality of power to branded data visualizations.
Google’s Doodles: How transforming logo can empower a brand
I’m always get excited whenever I enter Google’s page and there’s an intervention in the logo – more or less expressive – featuring a holiday, birthday or something totally new to me with drawings, videos, games or interactive animations....
Twitter as a marketing tool
For marketers using new media strategies is becoming popular. Direct mailing is a popular tool which is already used for many years. Social networks have taken over email in terms of popularity. Twitter is a very popular one. Businesses...
Nike: Just Do Digital
"We don't do advertising any more. We just do cool stuff," says Pestridge. "It sounds a bit wanky, but that's just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need...