Tag Archives: Edward Tufte

Biomapping

In my last blog post I explored the notion that information visualization is not merely a tool, or art, or an agent of clarity but also has the capacity to generate emotion in users and arguably, become a player in our emotional processing. However, as our information visualization project develops I realize the bigger challenge is not just how to inspire emotion but how to effectively visualize it. Food (one of the variables in our project) is a highly charged, emotive and textured subject and it deserves to be visualized in all its layers and complexity. This lead me to wonder if visualizing emotional content or emotional intensity is perhaps one of the biggest challenges information visualization faces? And have any projects successfully done this?

The Fuzzy Edges

Emotion has long since been a fraught with subjectivity and complex interpretations for as long as scholars have sought to understand it. When scientists became interested in emotion in the late 19th century it suffered under labels like “feminine”, “spiritual” and “out of control”. As an object of study it was at odds with the scientific laboratory that was a “masculine”, “physically grounded” and “highly controlled” space. The notion of science as a rational activity therefore clashed with the study of difficult-to-grasp, fuzzy, uncontrolled emotions. After all, scientific principles involved rational thought, logical arguments, testable hypotheses, and repeatable experiments. The only leeway allowed was for “non-interfering emotions” like curiosity, frustration and the pleasure in new discoveries.