Started as a community site, but now more linked to the ‘category’ of social network site, BlackPlanet shows how race is established on the Web. ‘BlackPlanet.com is your place to meet and connect with African Americans around the country’, states the website, continuing with ‘Chat or post photos and videos to share your black experience.’ Google’s Orkut is not aiming for a specific ethnic group and promotes itself as an application ‘designed to make your social life more active and stimulating’. But ethnicity is a part of the profile.