Tag Archives: Googlization

Book Review: The Googlization of Everything (And Why We Should Worry) by Siva Vaidhyanathan

I’m a so-called Google poweruser. Not only do I use the world’s biggest search engine for my daily queries like millions of ‘normal’ mortals do, I also use Google for my pictures (Picasa), my agenda (Google Agenda), video’s (YouTube), documents (Google Docs) and, most importantly: my e-mail (Gmail). So when a book comes along entitled: The Googlization of Everything (And

Be afraid of Google?

A week ago I went to a lecture about The Googlization of the Global street by Siva Vaidhyanathan. The lecture was at “de Balie” and organized by Open. With Googlization Siva mean the process of being processed rendered and represented by Google. And the more we use Google the more Google knows about us.

The main question…

The Beast File: Google

This video, created for ‘Hungry Beast‘, a news program that airs in Australia on the ABC1, depicts Google as a dangerous, pretentious, ubiquitous and ever growing advertising giant: ‘building an empire on your street, in your phone, in your DNA, trying very hard not to be evil’.

The animation features most of Google’s services…

Rethinking Googlization

In current search engine research the importance of Google as object of study seems to be inevitable. Google seems to be indexing parts of the physical and digital world, which we first thought to be unsearchable. Googlization, the term that is used to describe this, points out how Google is at the core of this research. “It is…

Siva Vaidhyanathan on Googlization, “Only the elite and proficient get to opt out”

The term Googlization, according to Siva Vaidhyanathan, is the process of being processed, rendered, and represented by Google. His upcoming book The Googlization of Everything investigates the actions and intentions behind Google. At The Society of the Query Vaidhyanathan choose one issue from his book: the politics and implications of Google Maps’ Street View.

A story about YouTube’s googlization and the hidden community

<p style=”text-align: justify;”>“From You to Tube: YouTube’s googlization and the hidden community” is a short video created by Lasse Timmermann and me for the Digital Methods Seminar. It  follows the conceptual and methodological framework of “distilling the ‘textual grammar’ of a website history”<a href=”#_ftn1″>[1]</a> set

The Anti-Googlization: How Alternative Search Engines Find Their Way on the Web

On the website googlizationofeverything.com, theorist Siva Vaidhyanathan states that the current web is dominated in several ways by search engine Google. Google related sites and ‘Googleware’ like Google Books and Google Earth and the video channel YouTube. In a lot of countries, Google is by far the most used search engine; in the Netherlands, Google…

The Mighty Morphing Short Shorts

Literature has been shrinking. No, I’m not referring to the decrease in readership demographics, but about “new” literary forms that sprang up in the 1990s. What will be referred to here collectively as short shorts are narrative works characterized by low word counts and having as many sub-genres as modern electronic music.

The great power of a Wikipedia sysop

A sysop (as a system operator) is a controversial actor in Wikipedia. The term sysop means an administrator of a multi-user computer system, such as a bulletin board system (BBS) or an online virtual community. In the Wikipedia world, Sysops are known as editors who have been trusted with access to restricted technical features. There are no official requirements for…