Tag Archives: SEO

Search Engine Optimization (SEO) – An interview

Jesse Oyegbesan | 31 October 2011, 8:30 pm | 4 comments | tags: , , , , , ,

Which role does Search Engine Optimization play nowadays? Different methods, techniques and tools are being used to increase traffic and popularity of websites on the well-known search engines like Google, Bing, Yahoo etc. What is behind all this? Which impacts does Social Media have in this field? Julius Parisius, who finished his master studies in industrial engineering and…

Social networks + SEO = Social SEO ?

Jesse Oyegbesan | 13 September 2011, 3:00 pm | tags: , , , , , , , , , , ,

Sometimes the results of a search on Google, Bing or Yahoo are not really satisfying. If you search for specific terms sometimes the search results are very limited. Often only the first three search results give usable information. The search engines often only offer general information and less specific and academic content. Keeping in mind that search engines are not…

Google Takes Command: Shaping the Web

Harro Heijboer | 14 October 2009, 4:29 pm | tags: , , , , , , , ,

Even though the web doesn’t have a central point, sometimes Google, or search engines in general, seem to form the center of this universe. Bringing together all these different websites into one database, ready to be searched. Google’s software, the algorithm, seems to be a aggregator, carrying out contextual analysis and grouping similar websites together. But Google’s search results are…

“Get to the top on Google” Book Review

Alessandro Valente | 19 September 2008, 3:55 pm | 1 comment | tags: , , , , ,

Get to the top on Google: Tips Techniques to get your site to the top of search engine rankings and stay there.

Get to the top on Google is a search engine optimization (SEO for short) guide. SEO is the art of making your website easy to find for search engines and higher its position in their rankings. The importance of this for a website is explained with an analogy of the physical location of a traditional store. Having your site come up in the top of Google’s search results, is like having your store right on Main Street or near the entrance of the biggest shopping mall in human history.