When signing up for a service or installing software, have you ever read privacy policies that you had ‘to agree’ with in order to continue? You surely agreed, but what you have agreed with is probably a mystery. The fact that consumers deliberately do not pay attention or put effort in understanding privacy policies is a common idea as Stevenson (2005) shows in his ‘Whatever Button’ project. When the privacy policies show up ready to be check by the consumer, one simply scrolls down without looking, or clicks through the ‘I agree’, ‘I confirm’, ‘I accept’ button in order to receive the product as soon as possible: throughout the interactions in between, one would say; whatever. Companies deliberately make privacy policies not a Shakespearean-like poet to read, but rather a humongous text filled with jargon that even a law professional thinks is a horrible grind to understand. In this way, data about the body is increasingly flowing away from the individual it belongs to, resulting in some interesting developments such as new ways of perceiving identity.