New Media M.A. Research Blog | Media Studies, University of Amsterdam

Mapping Shelter

Mapping Shelter proposes a critical new media intervention in the way we think of public space in regards to homeless people. The currently prevalent hostile architecture produces a virulent, toxic environment for marginalized communities. Our concept aims to break...

By Tiede Bart on 10/24/19 Comments Off

Have You Gone Green? INFRAWARE as a Digital Intervention for Environmental Awareness

INFRAWARE (composed of the words infrastructure, awareness and hard/software) is a browser plug-in that displays how your personal use of technology is deeply entangled with the planet’s resources and the environmental crisis we are currently experiencing. Go green. Paperless...

By on 10/23/19 Comments Off

Ceci n’est pas une Influencer; the rise of ‘Virtual Influencers’ a fad or the future of online interaction?

Not everything we see on the internet exists outside of our computers and in 2019 we’re not that easily fooled anymore, or so we think… Instagram influencer Lil Miquela truly seems like any other influencer these days; she has...

By Anniek de Koning on 09/23/19 Comments Off

Substack: Against the advertising model

In a world filled with advertising, there are platforms moving towards subscriptions. Amongst them newsletter service Substack. But what is wrong with admodels? And can platforms like Substack do without ad models?

By on 09/23/19 Comments Off

Amicus Instagram, sed magis amica veritas?

Last November, Instagram introduced a new functionality to its app, the “close friends” list (Constine). This feature was a years-late response to the rise of finstas, aka “fake instas”, private alternative accounts intended for a smaller audience than the...

By Marie-Liesse on 09/22/19 Comments Off

Reality Slap Plugin: You Never Know When It Hits You

With the number of Tweets, Facebook statuses, Instagram pictures and Stories many users share on a daily basis, we think it can be exhausting to keep track of the wide-ranging visibility a single post can have. With a public...

By Jason Park on 10/22/18 Comments Off

Online to Offline, Customers Have Nowhere to Hide —A New Targeting Technology via Wifi on Mobile Devices

Have you ever received the promotion advertisements from some brands? The answer for most of us probably is: yes. Based on customers’ preferences, retailers offer the information of their upcoming products by the eye-catching advertisements. However, have you ever...

By Jing Shi on 09/24/18 Comments Off

Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising

Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising Imagine walking around Amsterdam Centraal Station during the day. Feel the eyes of strangers coveting you, hear the sounds of the multiple vehicles whizzing by, see...

By Sushanth Shyamsundar on 09/24/18 Comments Off

Beyond-viral marketing, Nike just does it again

On September 3rd, 2018, Nike released their latest ad campaign to celebrate the 30th anniversary of their iconic ‘Just Do It’ brand. To the surprise of many, former NFL quarterback Colin Kaepernick was the face of the campaign. This...

By Molly Doell on 09/24/18 Comments Off

Are we compromising our privacy and safety for comfort and ease?

We are becoming more and more used to the idea of new technology being embedded, into our everyday lives and activities. Marshall McLuhan believes that we treat “technologies as extended bodily organs.” (Durham Peters) We are continuously experimenting...

By Cecilie Overgaard on 09/24/18 Comments Off

Mission Control: The changing boundaries of control and ownership in the world’s biggest crowd funding success.

The latest controversy surrounding the in development game Star Citizen, struck me as illustrative of the pitfalls and complexities of new forms of financing, and how they manifest the sunk cost fallacy in new, unexpected ways. It isn’t just...

By Tim Groot on 09/24/18 Comments Off

IGTV: Instagram’s TV or Influencer’s TV?

On June 20, 2018, two major announcements were published on the Instagram Info Center. The first being that Instagram reached one billion users. The second was the launch of a new stand-alone application affiliated with Instagram: IGTV. IGTV:...

By Ouejdane Sabbah on 09/23/18 Comments Off

The future of “rentism”

This visualization is intended to give an overview of the concept of “Rentism” as it is discussed in the writings of 5 scholars: Joseph Stiglitz, Christian Marazzi, David Harvey, Thomas Piketty and Peter Frase. The visualization is a product...

By Yarden Skop on 02/26/18 Comments Off

ADPOCALYPSE!! Is YouTube taking it to far in their recent rage of demonitizing video’s by the masses?

ADPOCALYPSE!! Is YouTube taking it to far in their recent rage of demonitizing video’s by the masses? The ‘Adpocalypse’, as it has been declared by worlds most popular YouTuber, Pewdiepie, is without any doubt the biggest struggle YouTube...

By Tom Brok on 11/15/17 Comments Off

Giving MLM’s a Makeover: Are Beauty Gurus Legitimizing LipSense?

YouTube influencers have become increasingly important to businesses in the last few years. Viewers are turning to them to know what’s hot and what’s not. But, “with great power comes great responsibility” and online influencers should take this into...

By Nicole Leeflang on 09/24/17 Comments Off

Is Apple our Online-Privacy Vigilante?

Abstract: Apple purports that its new Intelligent Tracking Prevention Technology integrated in Safari browser prevents 3rd-party cookies from collecting users’ data, therefore, reducing online ads, and ultimately protecting users’ privacy. This paper challenges this by arguing that ITP’s functionality...

By K. Abdulghani on 09/24/17 Comments Off

Facial ID scanning: An advertisers’ dream, or a consumers’ nightmare?

A couple of weeks ago, a traveler noticed a camera in one of the digital advertising screens at a train station in the Netherlands. A photo of this ‘hidden’ camera was then posted on Twitter, questioning the purpose of these...

By Els Versluis on 09/24/17 Comments Off

‘M’ Assistant – a New Territory For Advertising

‘M’ is an Artificial Intelligent virtual assistant inside Messenger which aims to be helpful to its users when appropriate. M Assistant analyzes their normal conversation on Messenger and pops up to suggest one of the features within the app...

By Gergana Ivanova on 09/24/17 Comments Off

Goalpost in the Ozone: The Deceptively Good Intentions of #Climate

As far as scientific consensus goes, it’s tempting to label the ‘debate’ around climate change as being over. However, to do so invites complacency, a willingness to delegate responsibility to a far-off unknown authority. News organisations, politicians and activists...

By David Molloy on 09/24/17 Comments Off

Decapitation? Here’s a wise old lady who knows better

Changing the minds of IS-fighters-to-be while they are searching for IS-related material on YouTube sounds like a contradiction, but Google found a subtle way to do so. This month, Google’s think-tank Jigsaw is launching an unconventional project called the...

By Odiel vandeNobelen on 09/21/16 Comments Off

Advertiser-friendly vs. Youtuber-friendly: who does YouTube really care about?

In the Internet age, while some companies choose to be LGBT-friendly, eco-friendly or even vegan-friendly, YouTube is openly advertiser-friendly. The de facto standard video-hosting website of the western world has become a staple of our modern society – an...

By Pija Indriunaite on 09/20/16 Comments Off