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Online to Offline, Customers Have Nowhere to Hide —A New Targeting Technology via Wifi on Mobile Devices

Online to Offline, Customers Have Nowhere to Hide —A New Targeting Technology via Wifi on Mobile Devices

Have you ever received the promotion advertisements from some brands? The answer for most of us probably is: yes. Based on customers’ preferences, retailers offer the information of their upcoming products by the eye-catching advertisements. However, have you ever...
By Jing Shi on 09/24/18 Comments Off on Online to Offline, Customers Have Nowhere to Hide —A New Targeting Technology via Wifi on Mobile Devices
AI: is it just buzz or is it really changing the web design world?

AI: is it just buzz or is it really changing the web design world?

“A.I. Websites. Build for Humans.”   It has been quite a while since the non-stop futuristic flashy banners began showing up on my browser. The Grid is an AI web-builder that will build a website for you in a couple...
By Izumi Otsuka on 09/16/15 Comments Off on AI: is it just buzz or is it really changing the web design world?
Warning! Your message may turn against you!

Warning! Your message may turn against you!

The context: Last week witnessed a turmoil on the Romanian online media regarding an advertising campaign. The latter belongs to pharmaceutical company Secom Romania and introduces Neuro Optimzer, a treatment based on pills that improves certain brain functions for...
By Irina Enache on 10/18/12 1

[Event] Amsterdam Commercial Night

For those of you interested in Commercials and marketing: The Marketing Association Amsterdam organizes the Amsterdam Commercial Night on Friday the 18 November 2011. This year’s theme is “Interactivity Brings People Together”. The evening will be filled with (inter)national...
By Clément Adam on 11/14/11 Comments Off on [Event] Amsterdam Commercial Night

Raising awareness on Product Placement

Advertising is everywhere. From print ads in magazines and billboards, pop ups and spam on Internet, or commercials on television, it is virtually impossible not to see advertisements in daily life. Some researchers even say that we see on...
By Clément Adam on 09/11/11 Comments Off on Raising awareness on Product Placement

New Media and Marketing

Since the rise of use of new media, marketing departments seem to be stressed out because they don’t know how to handle this new medium. Should they invest? How, where and how can they measure the effects? Companies don’t...
By Hanneke Mertens on 09/16/10 Comments Off on New Media and Marketing

Television Viewership and IP Video: Adopting a New Business Model

“From 2007 – 2009, I coordinated website content and online initiatives for a community television station. In this time I was able to experience first hand the fear traditional television stations have of losing viewership to the Internet.” The...
By Ronen Shay on 09/12/10 Comments Off on Television Viewership and IP Video: Adopting a New Business Model
Book Report of ‘Ourspace – Resisting the Corporate Control of Culture’ by Christine Harold

Book Report of ‘Ourspace – Resisting the Corporate Control of Culture’ by Christine Harold

This book really hit an personal snare with me, because I have been trying to avoid most commercial expressions by any medium for years now. I really regard it as an invasion of my privacy – I didn’t ask...
By Sander Leegwater on 09/14/09 Comments Off on Book Report of ‘Ourspace – Resisting the Corporate Control of Culture’ by Christine Harold

Analyse this: http://www.creativecriminal.blogspot.com

Sony Bravia commercialI have always been intrigued by the way commercial advertisement comes up with new ideas for positioning boring products or services into the market. Millions of balls bouncing down a street in...
By Bas Bisseling on 09/22/07 Comments Off on Analyse this: http://www.creativecriminal.blogspot.com