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“Checkout on Instagram”: Chance or risk for e-commerce businesses?

“Checkout on Instagram”: Chance or risk for e-commerce businesses?

Ever since Facebook purchased Instagram in 2012, the platform has not only grown from ten million active users to over one billion, but has also introduced a number of new features. Instagram Stories, live streams, television and shopping –...
By Selin Ashaghimina on 09/23/19 Comments Off on “Checkout on Instagram”: Chance or risk for e-commerce businesses?
A.I. Influencers: Preaching to the Choir?

A.I. Influencers: Preaching to the Choir?

As virtual influencers are gaining popularity on social media platforms such as Instagram, an increasing amount of money is being invested into the development of so-called A.I. influencers. Will such influencers cause a shift in the relationship between different...
By Dieuwertje Luitse on 09/22/19 Comments Off on A.I. Influencers: Preaching to the Choir?