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Ceci n’est pas une Influencer; the rise of ‘Virtual Influencers’ a fad or the future of online interaction?

Ceci n’est pas une Influencer; the rise of ‘Virtual Influencers’ a fad or the future of online interaction?

Not everything we see on the internet exists outside of our computers and in 2019 we’re not that easily fooled anymore, or so we think… Instagram influencer Lil Miquela truly seems like any other influencer these days; she has...
By Anniek de Koning on 09/23/19 Comments Off on Ceci n’est pas une Influencer; the rise of ‘Virtual Influencers’ a fad or the future of online interaction?
A Streamlined Explanation: The Problem with Streaming Games on YouTube

A Streamlined Explanation: The Problem with Streaming Games on YouTube

Felix “PewDiePie” Kjellberg is one of the most popular video game streamers on YouTube with more than 57 million subscribers (Orland, 2017). Because of a racial slur uttered in one of his recent Let’s Play videos, PewDiePie faced a...
By Ayse B. Tosun on 10/25/17 Comments Off on A Streamlined Explanation: The Problem with Streaming Games on YouTube
Giving MLM’s a Makeover: Are Beauty Gurus Legitimizing LipSense?

Giving MLM’s a Makeover: Are Beauty Gurus Legitimizing LipSense?

YouTube influencers have become increasingly important to businesses in the last few years. Viewers are turning to them to know what’s hot and what’s not. But, “with great power comes great responsibility” and online influencers should take this into...
By Nicole Leeflang on 09/24/17 Comments Off on Giving MLM’s a Makeover: Are Beauty Gurus Legitimizing LipSense?