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Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising

Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising

Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising Imagine walking around Amsterdam Centraal Station during the day. Feel the eyes of strangers coveting you, hear the sounds of the multiple vehicles whizzing by, see...
Facial ID scanning: An advertisers’ dream, or a consumers’ nightmare?

Facial ID scanning: An advertisers’ dream, or a consumers’ nightmare?

A couple of weeks ago, a traveler noticed a camera in one of the digital advertising screens at a train station in the Netherlands. A photo of this ‘hidden’ camera was then posted on Twitter, questioning the purpose of these...