Back in 2006 when Ze Frank was still running The Show, he asked his viewers to help him find the creator of a funny audio clip that had been floating around on the Web. Frank’s community, his Sportsracers as he likes to call them, had been playing around with the song for months already and had produced many remixes, videos and album covers based on the original clip. Frank’s plan was to present the mysterious singer known only as Ray with their finished works. But how do you find someone if all you know is a first name and the sound of their voice? Apparently, it’s not that hard. Frank’s community managed to find and identify Ray within two days, which, Frank admits, is kind of creepy. In this case, Frank’s mobilization of his community was based on good intentions and fun was had by all, including Ray. But what happens if things turn a little more serious?