Author Profile

  • Luana Pascu
  • Url: http://luanapascu.wordpress.com/
  • Posts: 6
  • About the user: I am enrolled in the New Media MA at the University of Amsterdam. I have a BA in American Studies and Swedish and an Msc in Marketing and PR. My area of interest is advertising I am very interested in how New Media can be used to increase brand awareness, develop online projects and online advertising. At the same time, I am also interested in social media and how they facilitate crime and identity theft.

Author Archive

Interview with A-list Romanian blogger Zoso

Luana Pascu | 17 October 2011, 10:14 pm | 1 comment | tags: , , , ,

This is an interview with blogger Vali Petcu, more known on the Romanian market as Zoso. In Romania, Zoso is considered one of the “A-list bloggers” and has been writing the most read blog for the last six years. New Media passionate, he has been involved in developing some of the early Romanian forums and websites. Although bloggers are frowned…

Mobile Application Review: Grindr. It’s a guy thing.

Luana Pascu | 09 October 2011, 12:16 pm | 2 comments | tags: , , , , , , , ,

Since Facebook has gained such worldwide success, it was long overdue for gay people to have their own social network. Joel Simkhai made their wish come true and created Grindr. I have to admit, I first found out about it from my best friend, who is a dedicated user of this platform, but most of the information I will…

How Do Facebook and Technology Influence Child Behavior?

Luana Pascu | 02 October 2011, 7:23 pm | tags: , ,

When I was growing up in the early 90s there was no such thing as social media. We had never heard of Facebook, Twitter, Hi5, Google+ or MySpace, reason for which we spent all of our free time interacting with real people, talking and playing with kids our age, eventually building an active social life and strong bonds. Therefore, my…

Save my Wiki!

Luana Pascu | 28 September 2011, 7:50 pm | tags: , ,

I never thought one Wikipedia entry could go as wrong as mine has. Although it was quite easy and interesting to write such an article, keeping it turned into a true challenge. Yet, I am sad to say, it will be deleted any way on Friday, September 30th, in spite of my efforts to save it.

I thought it…

Book Review: The Secret War Between Downloading and Uploading. Tales of the Computer as Culture Machine by Peter Lunenfeld

Luana Pascu | 18 September 2011, 10:06 pm | tags: , , , , , , , ,

The Secret War Between Downloading and Uploading. Tales of the Computer as Culture Machine is a brilliant piece written by UCLA professor and digital media theorist Peter Lunenfeld, in which he sets out to explain his envisioning of the 21st century by analyzing the growth and fall of the dominant media and answering one, apparently easy, question:

“Who is

…

True Blood invades virtual reality

Luana Pascu | 10 September 2011, 11:35 pm | tags: , , , ,

The development of new communication means in recent years has turned into a genuine PR and advertising opportunity. The rise of the Internet together with the changes in the behavior of the media consumer triggered a special interest in improving the marketing techniques. I will therefore discuss the importance of New Media in advertising, focusing on the campaign started for…