Discuss Article: Blogging, the Nihilist Impulse – Geert Lovink

On: September 5, 2006
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About Anne Helmond
Anne is a New Media PhD Candidate and Lecturer at the University of Amsterdam. She graduated on software-engine relations in the blogosphere and continues her research as an analyst-designer in the newly found Digital Methods Initiative of the University of Amsterdam. Anne is also a freelance photographer for various Dutch media including VPRO 3voor12.


On page three, paragraph three Lovink states that ‘blogs were the actual catalysts that realized democratization’.

But wasn’t Usenet an early catalyst? Or is Usenet dismissed because it has never reached critical mass?

He also states on page three, paragraph four that ‘For business types there is no immediate money in it’. I am of opinion that this is no longer the case, en that there definitely is money to be made with/by companies:

* A phenomenon that is (unfortunately) currently is gaining in popularity is the “splog”, or spamlog. This is a way to make money with blogs. Also see “Spam + Blogs = Trouble” by Charles C. Mann in Wired Magazine.

* Another way in which companies could earn money with blogs is addressed by Bruce Sterling in a column in Wired Magazine called “Blogging for Dollars“, in which he wonders “If bloggers can profit from hyping Web 2.0 ventures, how long before they turn into payola machines?”

Comments are welcome, it is a blog after all :)

2 Responses to “Discuss Article: Blogging, the Nihilist Impulse – Geert Lovink”
  • January 5, 2007 at 7:32 pm

    Bruce Sterling considers this essay “the single most interesting essay on blogging that I’ve ever read” in his column

  • January 7, 2007 at 12:39 am

    …and “every blogger should read this again and again and again until their brain stops exploding.”

    we’re trying, bruce :)

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