Presentation: Marshall McLuhan – The Galaxy Reconfigured

On: October 11, 2006
Print Friendly, PDF & Email
About Twan Eikelenboom
One of the first Masters of Media to crawl upon this blog (2006/2007)! Still following (and at times contributing) to this great project. Working at Dutch sectorinstitute for e-culture Virtueel Platform. Special interest in stories resulting from new media product use (think: sat nav gone wrong) and independent gaming. Also blogging at http://newmw.wordpress.com

Website
http://newmw.wordpress.com    

My presentation on Marshall McLuhan’s The Galaxy Reconfigured from his 1962 book The Gutenberg Galaxy. As an introduction, here is a quote from a great interview with him from Playboy Magazine in 1969. The whole interview can be found here: www.digitallantern.net/mcluhan/mcluhanplayboy.htm


PLAYBOY:
You seem to be contending that practically every aspect of modern life is a direct consequence of Gutenberg’s invention of the printing press.

MCLUHAN: Every aspect of Western mechanical culture was shaped by print technology, but the modern age is the age of the electric media, which forge environments and cultures antithetical to the mechanical consumer society derived from print. Print tore man out of his traditional cultural matrix while showing him how to pile individual upon individual into a massive agglomeration of national and industrial power, and the typographic trance of the West has endured until today, when the electronic media are at last demesmerizing us. The Gutenberg Galaxy is being eclipsed by the constellation of Marconi.

Download The Galaxy Reconfigured

Leave a Reply