Broadband/HD Innovation Lab – introduction
This week the Innovation Lab workshop ‘Broadband/HD’ takes place. Media Guild initiated this workshop week for ICTRegie in collaboration with EuroLAB and Unexpected Media. The focus is on generation and development of innovative cross-platform applications for optimum use of the Dutch broadband infrastructure. The newly renovated Zwijger Pakhuis in Amsterdam is the location for the Innovation Lab workshop. It is important that the workshop is residential in nature, in order to ensure that the participants can dedicate their time to the innovation process. There are 7 creative teams participating in the workshop. During the intensive week a number of specialists and mentors are available to guide the teams in their process with their expertise. The teams work toward a 10-minute pitch on Friday where they present their project proposals for a jury who selects a winning team. High potential projects are awarded a commission to further develop the project.
The Innovation Lab workshop has a number of aims. First of all there is the pitch at the end of the week where the participants present their project proposal. The second aim is to develop a new and re-usable process and methodology for innovation. During the week a daily report on the developments and processes in the Innovation Lab will be posted on this blog.
◊Andrew Bullen (Director Media Guild): email@example.com
◊Frank Boyd (Unexpected Media/BBC, London, UK)
◊Tracy Currer (Interaction design consultant)
◊Janine Huizenga (Art director at Waag Society)
◊Huib Schwab (Philosopher, EuroLAB)
◊Tom Demeyer (Head Medialab at Waag Society)