YouTube: If you can’t beat them, join them!

On: April 20, 2007
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About Anne Helmond
Anne is a New Media PhD Candidate and Lecturer at the University of Amsterdam. She graduated on software-engine relations in the blogosphere and continues her research as an analyst-designer in the newly found Digital Methods Initiative of the University of Amsterdam. Anne is also a freelance photographer for various Dutch media including VPRO 3voor12.


While Viacom is sueing YouTube for $1 Billion for “massive intentional copyright infringement” the Dutch public broadcasting company VPRO is embracing YouTube. After entering the Digital TV market it now sees YouTube as a new distribution channel. The VPRO is going to broadcast on four different YouTube channels.Read the whole story by Erwin Blom (head of the VPRO Digital department) at: VPRO begint 4 kanalen op YouTube (the making of) & Waarom op You Tube? Vervolg …

Or visit one of the four channels:

  1. VPRO
  2. 3voor12
  3. HollandDoc
  4. Geschiedenis TV
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