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Molly Doell

EcoScanner: Self-tracking Sustainability

EcoScanner: Self-tracking Sustainability

Piloting the EcoScanner: A Self-tracking Solution to Sustainability   Annika Heinemeyer, Daniel Jurg, Molly Doell, Ziwen Tang   Abstract Modern consumers are using apps to track all types of behavior (sleep, running, eating etc.). But while there are some...
Beyond-viral marketing, Nike just does it again

Beyond-viral marketing, Nike just does it again

On September 3rd, 2018, Nike released their latest ad campaign to celebrate the 30th anniversary of their iconic ‘Just Do It’ brand. To the surprise of many, former NFL quarterback Colin Kaepernick was the face of the campaign. This...