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Curing your smartphone addiction: There’s an app for that

Curing your smartphone addiction: There’s an app for that

Two hours forty-five minutes is the average time per day I spent on my Google Pixel 2 XL smartphone for the past 30 days. The question here is, do you know exactly how long have you spent on your...
A Streamlined Explanation: The Problem with Streaming Games on YouTube

A Streamlined Explanation: The Problem with Streaming Games on YouTube

Felix “PewDiePie” Kjellberg is one of the most popular video game streamers on YouTube with more than 57 million subscribers (Orland, 2017). Because of a racial slur uttered in one of his recent Let’s Play videos, PewDiePie faced a...
Growing up on YouTube – How family vloggers are establishing their children’s digital footprints for them

Growing up on YouTube – How family vloggers are establishing their children’s digital footprints for them

The internet knows what you shared on Facebook last week. It sees what video you posted on YouTube. It even knows you’re reading this blog post right now. Every action you make online creates a trail of data or...
Giving MLM’s a Makeover: Are Beauty Gurus Legitimizing LipSense?

Giving MLM’s a Makeover: Are Beauty Gurus Legitimizing LipSense?

YouTube influencers have become increasingly important to businesses in the last few years. Viewers are turning to them to know what’s hot and what’s not. But, “with great power comes great responsibility” and online influencers should take this into...
Is Apple our Online-Privacy Vigilante?

Is Apple our Online-Privacy Vigilante?

Abstract: Apple purports that its new Intelligent Tracking Prevention Technology integrated in Safari browser prevents 3rd-party cookies from collecting users’ data, therefore, reducing online ads, and ultimately protecting users’ privacy. This paper challenges this by arguing that ITP’s functionality...
Is Vidme the ‘NewTube’? Why video creators are changing sides and how they feel about it

Is Vidme the ‘NewTube’? Why video creators are changing sides and how they feel about it

A few weeks ago on September 9, video platform Vidme’s own channel uploaded their weekly episode of ‘This Week @ Vidme’ titled ‘German INVASION’. The video refers to a sudden and significant increase of German led channels on Vidme:...
Decapitation? Here’s a wise old lady who knows better

Decapitation? Here’s a wise old lady who knows better

Changing the minds of IS-fighters-to-be while they are searching for IS-related material on YouTube sounds like a contradiction, but Google found a subtle way to do so. This month, Google’s think-tank Jigsaw is launching an unconventional project called the...
Advertiser-friendly vs. Youtuber-friendly: who does YouTube really care about?

Advertiser-friendly vs. Youtuber-friendly: who does YouTube really care about?

In the Internet age, while some companies choose to be LGBT-friendly, eco-friendly or even vegan-friendly, YouTube is openly advertiser-friendly. The de facto standard video-hosting website of the western world has become a staple of our modern society – an...

YouTube: From Video Sharing to Building a Community

What? Where? When? For some, YouTube is just a video sharing platform, but for others (such as PewDiePie, JennaMarbles, or Zoella – only to mention some of the famous YouTubers) it is actually a job. However, in order to...