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A comparison on online branding and popularity between KLM and United Airlines

A comparison on online branding and popularity between KLM and United Airlines

  Since the rise of web 2.0 and social media, companies and brands have altered their strategies and jumped into the opportunities that grew with this new digital era. New ways of advertisement and campaigning have found their way...
By Charlotte on 10/16/12 Comments Off on A comparison on online branding and popularity between KLM and United Airlines
‘TinEye’: Searching for the DifferAnce

‘TinEye’: Searching for the DifferAnce

‘Language depends on difference, as Saussure showed … the structure of distinctive propositions which make up its basic economy. Where Derrida breaks new ground… is in the extent to which ‘differ’ shades into ‘defer’ … the idea that meaning...
By Alejandro Ortega Lozano on 09/22/08 3

Surf Around the World! An Analysis of ‘couchsurfing.com’

Couchsurfing is a non profit organisation based primarely on volunteers and donations. It is a site for people who want to meet new people and travel cheap. The site only works because there are mostly non opportunistic people on there,...
By Dorris de Heij on 09/20/08 Comments Off on Surf Around the World! An Analysis of ‘couchsurfing.com’