New Media M.A. Research Blog | Media Studies, University of Amsterdam

Scrapebox: a new perspective on an old SEO tool

Scrapebox is a versatile SEO tool but it’s mainly known for its comment spamming functions. The purpose of this article is to show that this software offers many interesting features that could be applied to academic and market reasearch....

By Andrea Fiorentini on 10/12/13 2

[Interview] Search Engine Optimization (SEO) – “Content is a king, not a Cinderella”

Many people still think they can manipulate search engines in order to get top rankings. A well-known example is the campaign against George Bush, when a lot of websites and blogs linked George’s Bush page with the key words...

By Mihaela Naftanaila on 10/15/12 3

Search Engine Optimization (SEO) – An interview

Which role does Search Engine Optimization play nowadays? Different methods, techniques and tools are being used to increase traffic and popularity of websites on the well-known search engines like Google, Bing, Yahoo etc. What is behind all this? Which...

By Jesse Oyegbesan on 10/31/11 2

Social networks + SEO = Social SEO ?

Sometimes the results of a search on Google, Bing or Yahoo are not really satisfying. If you search for specific terms sometimes the search results are very limited. Often only the first three search results give usable information. The...

By Jesse Oyegbesan on 09/13/11 Comments Off

Google Takes Command: Shaping the Web

Even though the web doesn’t have a central point, sometimes Google, or search engines in general, seem to form the center of this universe. Bringing together all these different websites into one database, ready to be searched. Google’s software,...

By Harro Heijboer on 10/14/09 Comments Off

“Get to the top on Google” Book Review

Get to the top on Google: Tips Techniques to get your site to the top of search engine rankings and stay there. Get to the...

By Alessandro Valente on 09/19/08 1