Snapchat Fams as a Subculture: How Influencers Use Emojis for Commodifying Cross-Platform Engagement

Snapchat Fams as a Subculture: How Influencers Use Emojis for Commodifying Cross-Platform Engagement

Introduction Communities on social media are an emerging phenomenon in today’s society. Within the framework of networks, people come together virtually, satisfying their needs of communication and belonging, usually by creating communities based on mutual interests. Often, these communities...