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Sleek – What does the website’s structure reveal?

Sleek – What does the website’s structure reveal?

Sleek is an internationally distributed fashion and art magazine, introducing contemporary art and fashion issues in a thematically manner. Since 2005, the paper edition is published quarterly in Berlin, but because of its worldwide audience Sleek is only available...
By Isabel Theissen on 10/18/12 0
Molecule F – A Story of Online Success in Romanian Fashion

Molecule F – A Story of Online Success in Romanian Fashion

“If you would concentrate the entire Romanian fashion inside a capsule, you would have as a result Molecule F, a small, but refined part of the Romanian design“ (www.molecule-f.com). This quote defines best what Molecule F, the first online...
By Diana Necula on 09/09/12 1
Interview with Dutch fashion designer Dennis Diem

Interview with Dutch fashion designer Dennis Diem

I was really excited for my first interview. For my research on luxury brands and new media it seemed very interesting to me to interview a young designer to find out what his opinion about new media is. Because...
By Liselotte Doorduijn on 10/16/11 0
Instagram lets us discover our hidden talents

Instagram lets us discover our hidden talents

Fortunately or not, I am not a smartphone user and I hardly play with applications different than alarm watch and calculator on my very old school Nokia. Believe me or not, they work and they do their job! Sometimes...
By Natalia Miszczak on 10/10/11 1

Luxury Fashion Brands and APP’s

The past weeks I have done a lot of research to find out how digital involved the fashion industry is. Hereby I am solely concentrating on Luxury brands and their digital involvement. How are luxury brands using new media?...
By Liselotte Doorduijn on 10/10/11 1
Luxury Brands and Social Media

Luxury Brands and Social Media

For our next Blog we were given the assignment to write a proposal for a social media research. Social media, a term Andreas Kaplan and Michael Haenlein define as “a group of Internet-based applications that build on the ideological...
By Liselotte Doorduijn on 10/03/11 0

Fashion is on the street: Fashion bloggers seated front row

Something has changed in the fashion industry. Since 2002 blogging about fashion started and has become more and more popular. In 2003 fashion blogger Kathryn Finney of the Budget Fashionista was invited to the New York Fashion Week....
By Hanneke Mertens on 10/17/10 12