With the mission of defining ‘the future of information consumption’, the founders of Qwiki, a self-proclaimed multimedia alternative to the text-based search provided by Google state to have launched the ‘next big thing’: a narrative search-tool based on the computer ‘telling you a story’ accompanied by videos and pictures about the term you are looking for. “Whether you’re planning a vacation on the web, evaluating restaurants on your phone, or helping with homework in front of the family Google TV, Qwiki is working to deliver information in a format that’s quintessentially human – via storytelling instead of search.”