Bob is a MA student in the field of New Media at the University of Amsterdam. During his first year of studying 'Communication and Information Studies' at the University of Utrecht he stumbled upon the subject of New Media, what would change his career as a student. Particularly because he was dealing with a lot of new media in his own life (like most of his generation), he was wondering what kind of impact they have on him and the people around him, and what the future will bring. Luckily for him the University of Utrecht offered a trajectory called New Media and Digital Culture in which he enrolled, and next to that he started the Minor Cognitive Psychology. After finishing his Bachelor in Utrecht he decided to go to the city of Amsterdam. The University of Amsterdam offered the Master program ‘New Media’, which he started in September 2010. His main interest lies in the notion of ‘Googlization’, and currently he’s writing his thesis about the personalization of search results by Google, and how it affects society.

http://newlymediated.tumblr.com