I graduated from Saint-Petersburg State University of Telecommunications with a degree in Public Relations in 2011. Meanwhile, I started my professional career when being a student as a project manager at the advertising agency. At that time I also had some sort of hobby: during the holidays I worked as a group leader at children camps. My experience in this sphere helped me to launch a web startup incamp.ru in May, 2011. It is the first online service for booking children camps in Russia. Working on it, I clearly understood that effective management in new media business demands not only practical skills but also deep knowledge of new media theories and research methods. That is why now I study at the University of Amsterdam at MA New Media and Digital Culture.

Moreover, our company organized the first Parenting Conference in Saint-Petersburg in September, 2011. Now I understand that this project can have a significant impact on parents’ competency. In my country the problem of parents’ competency affects the upbringing and education of young generation dramatically. And I want to contribute to this problem solving. So in February we opened Parenting Academy where educational events with the leading experts of Saint-Petersburg became regular and are rather successful. However, I believe that we have to use new media more effectively to attract attention of mass audience.

So my research interests lay basically in the field of e-commerce. Moreover, I am interested in new media audience behaviour and cultural differences of new media audience.