My educational background combines fashion and new media industries. For my Bachelor’s degree in New Media at the University of Amsterdam, I researched how digitally involved the fashion industry is. Looking at how the internet and new technologies have become indispensable for the retail industry in general, I am interested in how fashion brands modify and present themselves online. It is fascinating to observe what new technologies they incorporate, what factors determine their selection of tactics and strategies to bring fashion closer to people while not compromising on its uniqueness and exclusivity.

During my Bachelor I carried out internships at DDB London, RAPP London, Ketchum London, DDB Amsterdam and fashion magazine L’offficiel NL.

Currently I am completing the Fashion Journalism pathway on the MA Fashion course at Central Saint Martins.

Besides studying at Central Saint Martins, I write for several online magazines - I had my own blog for Dutch ELLE magazine and I've just completed an internship at the British Vogue.

http://alotofinspiration.com/