Serena Westra is a Master New Media and Digital Culture student at the University of Amsterdam. She finished her Bachelor Media & Culture - with a specialization in New Media and minor in Sociology - in 2011 at the UvA. After that, she went on a six month exchange to Australia where she studied Communication, Journalism and Advertisement at the University of Technology Sydney.
She is involved for several years with the Institute of Network Cultures, where she started as an intern in 2010, and currently works at the Hogeschool van Amsterdam concerning the Honours program for students of the faculty Media, Creation and Information.
Serena has done research about identity construction on Facebook, with use of software studies and the sociological theory of 'Impression Management'. The theses 'Performing the Self: Identity on Facebook', supervised by Geert Lovink, can be found on: http://www.scribd.com/doc/86872520/Performing-the-Self-Identity-on-Facebook

http://www.serenawestra.com