Broadband/HD Innovation Lab – introduction

On: November 21, 2006
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About Esther Weltevrede
Esther Weltevrede is a second year Media Studies Research Master student at the University of Amsterdam. Before studying New Media she attended the School of Arts in Breda where she received a Bachelor degree in Graphic Design. She is involved as researcher and coordinator in the recently founded Digital Methods Initiative at the University of Amsterdam. DMI is dedicated to developing tools and methods for researching the ‘natively digital.’ Since this summer she is a member of GovComOrg, a foundation dedicated to creating and hosting political tools on the Web. Currently she is a part-time teacher Information Visualization at Master Editorial Design, Utrecht School of Art, and part-time teacher Public Design at Interactive Media, Hogeschool van Amsterdam.


Media Guild Innovation Lab

This week the Innovation Lab workshop ‘Broadband/HD’ takes place. Media Guild initiated this workshop week for ICTRegie in collaboration with EuroLAB and Unexpected Media. The focus is on generation and development of innovative cross-platform applications for optimum use of the Dutch broadband infrastructure. The newly renovated Zwijger Pakhuis in Amsterdam is the location for the Innovation Lab workshop. It is important that the workshop is residential in nature, in order to ensure that the participants can dedicate their time to the innovation process. There are 7 creative teams participating in the workshop. During the intensive week a number of specialists and mentors are available to guide the teams in their process with their expertise. The teams work toward a 10-minute pitch on Friday where they present their project proposals for a jury who selects a winning team. High potential projects are awarded a commission to further develop the project.

Pakhuis de Zwijger

The Innovation Lab workshop has a number of aims. First of all there is the pitch at the end of the week where the participants present their project proposal. The second aim is to develop a new and re-usable process and methodology for innovation. During the week a daily report on the developments and processes in the Innovation Lab will be posted on this blog.

◊Andrew Bullen (Director Media Guild):

◊Frank Boyd (Unexpected Media/BBC, London, UK)
Tracy Currer (Interaction design consultant)
◊Janine Huizenga (Art director at Waag Society)
Huib Schwab (Philosopher, EuroLAB)
◊Tom Demeyer (Head Medialab at Waag Society)

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